The meta content is intended to be a brief and concise summary of your page’s content. When we search a site on google, we get site title followed by a brief description of the site. The more precise our meta content is, the more are the chances for better search results. Therefore, it is always a good practice to write meta content to optimize your site for search engines.
Meta elements are typically used to specify page description, keywords, author of the document, last modified, and other metadata which is a set of data that describes and gives information about other data.
Here is a list of the most important on-page ranking factors. These are not all but some of them:
It is the text that you see in your browser’s window bar is the most important thing on your page. If your post titles don’t contain your most precious phrases you want to rank for then tweak them.
It’s the meta description of your blog. The meta description tag is designed to provide a brief description of your site which can be used by search engines or directories.
A meta keywords tag is supposed to be a brief and concise list of the most important theme of your page. Or in other terms, it is the list of the most important terms you see on the page. Meta keywords help search engines to know what your site is actually all about.
One wise advice is to not repeat or flood-out meta keywords. Though meta description tags are not a major factor that search engines consider these days when ranking sites, they should not be left off the page. Meta content tags just influences the likelihood that a person will actually click on the search engine results page and visit your site.